Product Marketing Manager

Job Summary: 

This is a Hybrid role responsible for the successfull planning and execution of the product marketing for payment cards and digital payments in the US, in order to drive growth in the paytech business of G+D. You will be providing hands-on product marketing with full responsibility and lead role in US (eg. adapting product collaterals, content marketing, digital campaigns, representation in and organization of conferences).

Beyond payments, drive global Product Marketing for Transit-cards and Enterprise access solutions, in order to drive growth in these adjacent fields. Responsibilities include contribution to strategic marketing (market positioning, value proposition, client segmentation) as well as hands-on product marketing activities with full responsibility and global lead role (eg. product collaterals, AI-powered content generation, digital campaigns). The role works closely with global Portfolio Management and international marketing colleagues to distribute and localize global content.

Qualifications: 

Education and Experience

• Min. 2 years of Product Marketing experience in a B2B global enterprise in the area of Payment, or Enterprise, i.e. in Marketing Planning with cross functional and central alignment
• Bachelor’s Degree in Marketing or Business preferred.
• Stakeholder/service center alignment regarding Social Media management and Digital Marketing
• Alternatively, for exceptional candidates, also relevant Sales or Business Development experience could be considered
• Experience in using AI-tools esp. LLMs.
• Experience gained in retail banking/retail payments/financial/software industry is a strong benefit
• LinkedIn experience, personal engagement and passion are a must;
• Ability to co-ordinate and drive projects across multiple teams and geographies,
• Abilty to deliver compelling messaging of G+D’s value proposition to internal teams and customers,
• Proven ability to work in an international environment.
• Native in English, with strong communication and writing skills in English.

Knowledge, Skills, and Abilities

• Outcome oriented, focus on achievement
• Dynamic and forward looking
• Client-centric, entrepreneurial
• Should be able to communicate ideas – should be a good orator
• Strong intercultural skills, embracing diversity of opinions & styles
• Act with a sense of urgency, change mindset
• Encourage communication & knowledge sharing
• Team player, open, positive.

Essential Functions:

• Strategic product marketing with focus on US across payment cards, digital payments, transit and enterprise fields.
• Operational product marketing with focus on US: full responsibility & lead role to define & execute local product marketing strategies, plans & initiatives for the selected business domains along the global directions and toolboxes, consistent with the common G+D brand, including activities such as:
• Selection of suitable product marketing directions from the global marketing plan
• Elaboration, alignment and execution of the marketing plan for the US.
• Adaptation of product collaterals, sales assets aswell as lead generation and awareness campaigns as per local business requirement ensuring brand guidelines are followed
• Contribution to global marketing via US customer success stories and case studies.
• Collaboration with vendors and internal teams for local production of marketing collateral such as brochures, trade show materials, etc. based on the central directions and local requirements
• Coordinate PR and digital (esp. LinkedIn) campaigns, organic Social Media posts (driven by Corporate Communications and supported by relevant HQ agencies)
• Managing the local budget for marketing in the US
• Creation of local customer events (webinars, in-house-events, selected industry conferences), all with focus on the US market.
• Close alignment with local sales and global portfolio and product marketing stakeholders at eye level, actively seeking and collaboration with business units and partner companies within the G+D group;
• Mentor and enable local Sales pro-actively in leveraging Social Media (esp. LinkedIn) and digital channels.
• Individual contributor/expert role (ie. without line management responsibility), collaborating intensively in various networks with the other marketing/portfolio/sales colleagues, with external partners such as payments marketing platforms/media, partner companies and external marketing agencies, both locally and globally (via G+D HQ).
• Global roles in payments : e.g. ICMA card awards application coordination, global podcast  
• Strategic product marketing for Transit and Enterprise Domains with global focus: shared responsibility, as part of the innovation / business development network within the business unit, contribute to customer segmentation, product positioning, unique value proposition, competition analysis, go-to-market strategy definition and customer persona identification;
• Operational product marketing for Transit and Enterprise Domains with global focus: full responsibility & lead role to define & execute global product marketing strategies, plans & initiatives for the selected business domains, consistent with the common G+D brand, within the given budget including activities such as:
  • Creation/alignment of product collaterals and sales assets
  • Ability to use AI tools to generate high-quality posts, articles, case studies and other marketing content efficiently and strategically
  • Development of global messaging frameworks and campaign toolkits for local market adaptation
  • Liaising with Corporate Communications on PR, LinkedIn and media activities to ensure consistent global messaging and brand positioning
  • Creation of customer events (webinars, house-events, selected industry conferences) at global level and supporting regional execution

This position offer a competitve salary of $85,000-$90,000 along with annual bonus eligibility and a comprehensive benefits package, including medical, dental, vision, paid time off and holidays, 401(k) with match, disability and life insurance, flexible spending accounts, commuter benefits, education assistance, pet insurance, legal services, and more.

$$ Giesecke+Devrient ePayments America, Inc. endeavors to make https://www.gi-de.com/en/careers/jobs accessible to any and all users.  If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact Human Resources at (703)480-2300 or hr-us@gi-de.com. 

Giesecke+Devrient ePayments America, Inc. is an Equal Opportunity Employer – M/F/Veteran/Disability/Sexual Orientation/Gender Identity

 $$  $$ $$ $$  $$ https://career5.successfactors.eu/career?company=gieseckede&career_job_req_id=26738&career_ns=job_application